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Our experience
Our strong brand-side experience means we know how to become a powerful part of your team.
You are too big for chaos.
You are too small for corporate.
You have hit the "Death Valley" of growth.
Your top-line is growing, but your bottom-line is bleeding. You are currently scaling your problems, not your profit.
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The Profit Illusion: Your agency reports high ROAS, but your bank account isn't growing. You are scaling revenue, but shrinking your actual profit margin.
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The Inventory Deadlock: You burn cash marketing products that are about to stock out, while thousands in "dead stock" sits gathering dust in the warehouse.
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The "One-and-Done" Churn: You pay huge costs to acquire a customer, but they never buy a second time. You are building a treadmill, not a business.
The Reality: You don't need another "doer." You need a Growth Director. But you shouldn't pay £120k for one.
I am not an agency.
I am your partner.
To ensure deep integration, I cap my active roster at strictly 3 clients.
1. Deep Integration: I am in your Slack. I lead your weekly "War Room." I audit your agency daily. I am not an external advisor you call once a month; I am the person steering the ship during the week.
2. The Growth Engine: We move fast. We operate on a monthly cadence: One high-impact strategic project per month (e.g., Black Friday Strategy, Influencer Seeding System). Permanent assets you can reuse.
3. Financial Rigor: Marketing without math is just noise. We align your Acquisition strategy with your Inventory planning to ensure every campaign drives Contribution Margin, not just ROAS.
We own the full growth stack.
We stop "random acts of marketing" and install a synchronised system.
Acquisition (Paid & Organic)
"The organic feed is the testing lab. Paid is the scale."
The Feedback Loop: We stop the silos. We use organic engagement data to determine where to spend your paid budget, turning viral organic moments into scalable revenue.
Influencer Seeding: We structure your seeding to drive UGC and leads, ensuring every gifted product has a potential ROI.
Offer Engineering: We structure your Bundles and GWPs so you can scale spend without destroying your CAC.
Content Strategy (Visual Direction)
“Stop posting just to fill the grid.”
Narrative Planning: We don't post for you. We define the Monthly Story Arc, telling your team exactly what themes and hooks to hit each week to drive desire.
The "Hook" Science: We brief your creators on the exact visual angles (Texture, Unboxing, Reaction) that stop the scroll.
Visual Guardrails: We ensure your content converts traffic without cheapening your brand equity.
Retention (Email & SMS)
“Your Klaviyo account is a goldmine. We mine it.”
Flow Architecture: We audit your Welcome, Brow Abandonment, and Post-Purchase flows. If you aren't hitting 34%+ revenue from email, we fix it.
Replenishment Science: We use cohort data to trigger SMS reminders exactly when their moisturiser is running low.
VIP Strategy: We build the "Velvet Rope" strategy that turns high-spenders into brand evangelists.
Commercial & Inventory
“Marketing without math is just noise.”
Contribution Margin: We don't care about ROAS; we care about MER. We ensure your ads are actually profitable.
Stock Alignment: We sync your marketing calendar with your warehouse. We never hype a product that is about to stock-out.
No retainers without proof.
We validate the relationship with a sprint. Then we scale.
The Strategy Sprint
£7,000
One time fee for brands needing a diagnosis and a road map.
The Revenue Leak Diagnostic: We don't just "audit." We hunt for wasted ad spend and lost retention revenue. We usually identify 2x our £8k fee in savings within the first 72 hours.
The "First Fix" Build: We don't just plan; we build. We execute ONE high-leverage asset immediately (e.g., The Black Friday Offer Structure or The Welcome Flow Overhaul) to put cash on the board.
The Inflection Roadmap: A 6-month commercial battle plan, aligning your Inventory Drops with your acquisition budget.
The Output: You walk away with a fixed system, a validated strategy, and immediate momentum.
The Growth Guardianship
£5,000 a month.
We become your fractional growth partner.
Limited to 3 active clients.
Commercial Leadership: We take the wheel. We own the "Growth Number," aligning your Marketing, Finance, and Ops teams.
Vendor Accountability: We manage your agencies. We catch the bad creatives, the wasted targeting, and the lazy emails before they burn your cash.
The Weekly War Room: We lead the pulse check. We decide where the budget goes based on Stock Levels and Contribution Margin, not just ROAS.
The Monthly Momentum: We execute one strategic inflection project every month (e.g., Seeding Strategy, VIP Loyalty Build) to prevent stagnation.
Strategy fails without execution.
Most consultants hand you a roadmap and walk away. But if your internal team is too junior, or your agency is too slow, the strategy dies.
We don't allow that.
Inflectere Studio (Members Only)
For Retainer clients, we offer an exclusive "Break Glass" execution arm.
If your team can't build it, we will.
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High-Converting Landing Pages
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Profit-driving Meta Ad Structure
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Klaviyo Flow Architecture
(Available on a fixed-fee project basis. We ensure the work gets done, no matter what.)
Insider expertise. Outsider perspective.
My name is Connor Whelan
I didn't learn growth from a textbook. I learned it by selling a lot of product.
From scaling challenger brands like Evolve Organic Beauty to leading UK marketing for Color Wow, where as Director of Digital Marketing & Advertising, I helped drive the growth leading to its $1 Billion acquisition by L'Oréal.
I founded Inflectere because I was tired of watching great beauty brands get bad advice from generalist agencies.
You can't treat a premium skincare brand like a software company; the math is different, and the aesthetic matters.
I don't sell "consulting."
I sell the systems I wish I had when I was sitting in your seat.
Less noise, more margin.
Start your journey with Inflectere
Schedule your free 60 minute discovery call